This Privacy Policy describes how Hayley Hess of The Lubbock Life ("we," "us," or "our") collects, uses, and protects your information when you visit thelubbocklife.com or any landing page we operate, including our pool homes guide page. By using our site or submitting a form, you agree to the terms of this policy.
Information We Collect
Information You Provide
When you submit a form on our site — such as our home valuation request, relocation inquiry, country living inquiry, pool homes guide request, or general contact form — we collect the information you provide, which may include:
- First and last name
- Email address
- Phone number
- Property preferences (price range, timeline, audience type, etc.)
- Any message or notes you provide
Information Collected Automatically
When you visit our site, we automatically collect certain technical information, including IP address, browser type, device type, pages visited, referring URL, and timestamps. We use Google Analytics 4 and Meta Pixel for traffic and conversion analytics.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide the resources you requested (such as the pool homes guide)
- Send you real estate listings, market updates, and follow-up communications relevant to your stated interests
- Improve our site, content, and marketing
- Comply with legal obligations and protect our rights
SMS / Text Messaging
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. All categories above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
If you opt in to receive text messages by checking the SMS consent box on one of our forms, you agree to receive text messages from Hayley Hess of The Lubbock Life. These messages may include real estate listings, market updates, showing information, and follow-up communications related to your inquiry.
Message frequency varies based on your inquiry and our ongoing conversation. Message and data rates may apply. You can opt out at any time by replying STOP to any message. Reply HELP for help, or contact us at the email or phone number below.
For full SMS Terms & Conditions, see our SMS Terms page.
How We Share Information
We do not sell your personal information. We share information only as follows:
- Service providers who help us operate our business — including our CRM (Lofty), form-routing platform (Zapier), website host (Netlify), email/SMS providers, and analytics platforms. These providers are bound by contract to use your information only on our behalf.
- Legal compliance — when required by law, court order, or to protect our rights, property, or safety.
- Business transfers — in the event of a merger, acquisition, or sale of assets.
As stated above, mobile opt-in data and SMS consent information are never shared with third parties or affiliates for marketing or promotional purposes.
Cookies and Tracking
We use cookies and similar technologies (including Google Analytics 4 and the Meta Pixel) to understand how visitors use our site, measure ad performance, and improve our content. You can disable cookies in your browser settings, though some site features may not function properly without them.
Your Rights
You may request to access, correct, or delete the personal information we hold about you by contacting us at the email below. You may also unsubscribe from email communications at any time using the unsubscribe link in any email, or opt out of SMS at any time by replying STOP.
Data Security
We use commercially reasonable safeguards to protect your information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Children's Privacy
Our site is not directed to children under 13, and we do not knowingly collect information from anyone under 13.
Changes to This Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of our site after changes are posted constitutes acceptance of the updated policy.
Contact Us
Questions about this policy or about your information? Contact us:
Hayley Hess, Realtor®
Real Broker LLC
Lubbock, Texas
Email: Hayley@thelubbocklife.com
Phone: 806-201-4434